Thursday, May 10, 2012
Carlsberg, Official Beer of the England team and sponsor of UEFA EURO 2012™, is launching its much anticipated television commercial ahead of this summer’s tournament on the final weekend of the FA Premier League season.
Carlsberg have drafted in a team of famous England fans from the world of football and beyond to show their support for the Three Lions and help supporters to be the best fans they can be this summer at the England Fan Academy.
The commercial was shot at various locations around the UK and directed by Peter Cattaneo, a two-time Academy Award nominated English filmmaker. The Fan Academy, headed by Des Lynam features former England legends Bobby Charlton, Peter Shilton, Stuart Pearce and Ian Wright, actor Brian Blessed, ex Olympic gold medallist Linford Christie, explorer Ray Mears and TV presenter Helen Chamberlain.
During this summer’s tournament, fans will be asked to step up and show their support for England, which is exactly what the England legends were asking 300 fans during the filming to do, including two brass bands and members of the official England supporters club with over 40 hours of filming.
Des Lynam, Dean of the England Fan Academy said “Carlsberg’s commercials ahead of any major football championship have always been clever and full of fun, which attracted me to the role. I am the Dean of the academy, showing fans how to be better fans. I am excited to see the final version and look forward to getting behind the England team this summer with all the other England fans.”
Darren Morris, Brand Controller Carlsberg said “‘As England fans ourselves, we know how important supporters are to the England team during a major tournament and we wanted to acknowledge the unique characteristics that make England fans amongst the best in the world - such as commitment, loyalty and passion.
Like all great Carlsberg ads, we hope to bring a smile to the faces of fans across the country and believe our campaign will excite the fans and encourage them to cheer on the England team to success this summer.”
The full television commercial will be available to view from 7.00am Friday, May 11, May at www.youtube.com/carlsberguk and show your support at www.carlsbergfanacademy.co.uk.